Phil Friedman broke into the outdoor media in 1985 when he started 976-TUNA. Thousands of anglers would call 976-tuna daily to hear Phil give a dramatic and super-charged account of where the fish were biting. Friedman started his radio career in the 1980s with legendary sportscaster Bud Furilo. He then went on to do several Radio shows throughout his career interviewing hundreds of guests like Ted Nugent, Henry Winkler, and Tito Ortiz.