By Meade Fischer -
It’s been a good year for some of our members who won multiple awards at our recent Big Bear conference.
Hosting an OWAC conference is an incredible opportunity to focus California’s outdoor media on your region’s nature, sports, sites, recreation and beauty. OWAC members will be attending your conference to learn new, exciting, interesting and fun details about your region to report on to their readers, listeners and viewers — and their message reaches millions.
Previous hosts have commented how effective hosting an OWAC conference was in helping to bring together business organizations in their community. The travel, recreation, sports, lodging, food and logistics of an OWAC conference gives the majority of your members an opportunity to participate, establish beneficial relationships, and share in the exposure through the media.
The most important and profitable relationships are personal relationships. During an OWAC conference, your people have an opportunity to meet numerous representatives in the media on a one-to-one basis. They can answer questions and give these outdoor journalists something meaningful to share with their audiences.
Editorial coverage is like gospel. It carries far more influence then paid advertising ever will. Previous hosts have earned coverage in the San Diego Union-Tribune, OrangeCounty Register, Los Angeles Times, New York Times, San Francisco Chronicle, a wide variety of consumer magazines and smaller daily papers, and on many radio and television broadcasts. This is a potential visitor-reach for you in the tens of millions. Hosting an OWAC conference is a marketing investment with a potentially huge return.
Travel, outdoor activities and tourism are a lot of fun, and so are OWAC members during conferences. Yes, we are investigating, recreating, socializing, and having fun, all of which are the seeds for new media material which show up as professional articles.
OWAC members influence other travel media professionals through their other associations and conferences. OWAC members who cannot attend will read about the conference in our e-mail newsletter and on our Web site. As a conference host we invite you to come to a future OWAC conference to continue developing friendships, to meet new members and to keep the attention on your tourism marketing efforts.
My name is Lara Kaylor and I have worked as a journalist for more than a decade covering everything from the outdoors to small town politics. I joined OWAC in 2007.