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OWAC is a non-profit association of media professionals who communicate the vast array of outdoor recreational opportunities and related issues
in California and the surrounding western region. 
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Barbara Steinberg

Barbara Steinberg's professional travel writing and editing career began in 1990 with Visit California as publications director for the California Official State Visitor’s Guide & Travel Planner, California Official State Map, and VisitCalifornia.com website.


For more than 25 years, a passion for travel, exploring, meeting people and telling their stories has become an addiction! Barbara is everywhere you want to be in California — off road and on. Urban and small towns, 5-star resorts and hidden hot springs, gourmet or dive — people ask, "Are you that woman?" The response is the same, "Yes, I am!"

Recognized for her extensive knowledge of California, she represents California on press trips and familiarization tours, and at travel trade and consumer shows, media events and conferences. She continues to pursue her passion for California travel as a freelance writer, editor and consultant, and has been featured as a “California travel expert” on Sacramento’s Channel 10, Sac & Co.

Barbara graduated cum laude from California State University, Sacramento with a BA in Communications Studies. She is a member of the Outdoor Writers Association of California/Board Member; Bay Area Travel Writers; California Watchable Wildlife, Outreach Coordinator; and California Roundtable on Recreation Parks & Tourism.


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