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OWAC is a non-profit association of media professionals who communicate the vast array of outdoor recreational opportunities and related issues
in California and the surrounding western region. 
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Hosting an OWAC Conference

Hosting an OWAC conference is an incredible opportunity to focus California’s outdoor media on your region’s nature, sports, sites, recreation and beauty. OWAC members will be attending your conference to learn new, exciting, interesting and fun details about your region to report on to their readers, listeners and viewers — and their message reaches millions.

Unite your CVB and members

Previous hosts have commented how effective hosting an OWAC conference was in helping to bring together business organizations in their community. The travel, recreation, sports, lodging, food and logistics of an OWAC conference gives the majority of your members an opportunity to participate, establish beneficial relationships, and share in the exposure through the media.

Start profitable new relationships

The most important and profitable relationships are personal relationships. During an OWAC conference, your people have an opportunity to meet numerous representatives in the media on a one-to-one basis. They can answer questions and give these outdoor journalists something meaningful to share with their audiences.

Marketing exposure money can’t buy

Editorial coverage is like gospel. It carries far more influence then paid advertising ever will. Previous hosts have earned coverage in the San Diego Union-TribuneOrangeCounty RegisterLos Angeles TimesNew York TimesSan Francisco Chronicle, a wide variety of consumer magazines and smaller daily papers, and on many radio and television broadcasts. This is a potential visitor-reach for you in the tens of millions. Hosting an OWAC conference is a marketing investment with a potentially huge return.

Just plain fun, too

Travel, outdoor activities and tourism are a lot of fun, and so are OWAC members during conferences. Yes, we are investigating, recreating, socializing, and having fun, all of which are the seeds for new media material which show up as professional articles.

Keeping the coverage going

OWAC members influence other travel media professionals through their other associations and conferences. OWAC members who cannot attend will read about the conference in our e-mail newsletter and on our Web site. As a conference host we invite you to come to a future OWAC conference to continue developing friendships, to meet new members and to keep the attention on your tourism marketing efforts.

For additional information on hosting an OWAC conference, contact Executive Director Linda Young at This email address is being protected from spambots. You need JavaScript enabled to view it. or (530) 474-1041.

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